When it comes to local search, there are a myriad of different services available today. There are the smaller lesser-known services such as localtom and nearyous as well as the big names, such as Yelp and FourSquare. And all the while there is Google trying to provide all the information you could ever want right on their site.
Now there is a new site for local search: YLocale. YLocale is similar to other directory sites, but with a few enhancements to make it easier for both businesses and consumers to find each other.
For consumers, YLocale gathers review and listing information from other sites, such as Yelp, FourSquare, and CityGrid. This makes it easier for someone browsing the site to get a broader picture of how customers feel about a particular business. And much of this information is available right from the search results page just by hovering, making it easier than clicking back and forth between a “details” page and the search results.
For businesses, YLocale offers rich listings. Do you remember the old printed Yellow Pages? Before the days of the Internet, the Yellow Pages was the place for a consumer to get local business information. And perhaps the most useful thing about the old printed Yellow Pages was that in addition to the plain text listings, they also had ads, with images and extra information. “75 Years Experience”, “Custom Cabinet Refacing”, “Avvo Rating 10.0/10.0″… – This is all information that is useful for the consumer, and which a business would want to communicate to potential customers.
And yet strangely, there does not seem to be a place on the Internet that has these Yellow Pages-style ads in a searchable format. Until now. In addition to plain text listings, YLocale offers rich listings, allowing businesses to add color, fonts, images, even animation to their listings. And these rich listings appear together and interspersed with the text listings, rather than in a separate “ad section” that many people will just ignore.
Here’s more information on how to submit a listing on YLocale.
Although the site is brand new, there are more exciting features being planned at this very moment, and we will share these with you here as they come online.
In the meantime, feel free to try out the site, and let us know how it works for you either using the Feedback fields on the site at the bottom of each page, or in the comment section below.
Thanks, and happy local searching!